Let's face it - McDonald's are a pretty soft target when it comes to criticism. During the late 90s/early 2000s, McLibel and Supersize Me did not do wonders for the image of the massive multinational corporation as they were justifiably criticised for unhealthy food in unhealthily large portions. While I myself stayed away from McDonald's for a number of years, I felt some sympathy for the company when Ronald McDonald seemed to become the sole posterboy of all things unhealthy in the world, while companies like KFC and Hungry Jacks were able to continue business as usual without the same level of critique - especially when McDonald's actually took major steps to address the unhealthiness complaints (in Australia at least). Additionally, while the majority of so-called gourmet burgers that I have eaten have been tasty, many have often left me thinking; 'yeah, but is this really any healthier or that much better than McDonald's?'
