Unless you've really not being paying much attention, the online marketing for Lucky Chan's has been unavoidable. Late last year, the restaurant's innovative Pozible campaign drew a lot of attention from the media as it is the first restaurant in Perth (and apparently Australia) to be crowd-funded (at least partly; the venue is the brainchild of the team behind Cocktail Gastronomy and The Classroom who are hardly unsuccessful). With the Chinese Laundry theme suggested by the restaurant's name, it was to my surprise and delight to discover that Lucky Chan's would in fact specialise in Ramen - that most delectable of Japanese noodles, and a dish for which my love and obsession is well known and documented. When a preview of Lucky Chan's Shio Ramen at the Night Noodle Markets turned out to be a massive disappointment (it was the absolute worst Ramen I've ever eaten), I was worried that Lucky Chan's was going to be a very well publicised dud, and the restaurant's first week jitters of poor service seemed to all but confirm this. Still, as someone who actively Google searches to discover Ramen joints in Perth, I had to try Lucky Chan's for myself, and Alissa and I paid the restaurant a visit on the Wednesday of their second week.
